For over a decade and from the early days defined by an iconic cartoon bomb,we have championed this media platform and classic California streetwear brand from it's Rosewood Flagship in L.A's Fairfax district to it's position as a brand stocked worldwide.

This two part project founded by industry legends Ben & Bobby Hundreds incorporates their trademark attitude and personal perspective on street subculture, with an emphasis on people over product.

Much of the brand narrative is told through collaborations with partners like Disney, Adidas & Garfield. On behalf of The Hundreds we have recently established their UK web store, to more fully represent seasonal lines and make available collaborations, previously limited in the UK market.