The Summer collection takes inspiration from long, hot, and hazy West Coast summer nights - from the stagnant suburbs, through grimy city streets, to beaches full of salt and sand. Summer 2018 is a nod to a season spent on the stoop, at parks, and pools across Southern California. Lightweight fabrics perfect for layering, relaxed fits, bold branding and an array of colours are used throughout the collection.
Highlights from the collection include the 90s sportswear-inspired Snyder T-shirt with direct embroidered branding and matching Westin Sweatshorts; the striped terry cloth Barnett Polo, with a zip placket for retro-inspired poolside lounging; the Beach Hooded Longsleeve T-shirt - our streetwear take on tourist merch found at the beach cities of yesteryear, updated with vintage-inspired puff print; and theClub Short-sleeve Jersey, a nod to vintage baseball warmups with tackle twill embroidered logos and striped rib cuffs and collar.
We’ve introduced a new Chocolate Chip Camo print for the season, which illustrates the mountains, canyons and badlands of various California desert ranges like the Death Valley. This custom camo can be found on our Drifter T-shirt, Dust Short-sleeve Woven and Sandy Hybrid Shorts.
Additional highlights from the first delivery include the Mixer Short-sleeve Woven, a lightweight cotton shirt with the peace sign screen print on the back; the Playa Anorak, made of crinkle muslin cotton, printed with a graphic flip of a Mexican beer brand on the reverse; and the colour-blocked LodgeSweatshorts.
Following that you'll find this season's selection of T-shirt and longsleeve graphics which include references to rave fliers, Vietnam war-era art, concept cars, Gaspar Noe's Enter The Void, Mossimo and Black Sabbath amongst other things.
Our Summer headwear selection is inspired by classic baseball hats and utilises branding and graphics from the rest of the collection as well as the Chocolate Chip Camo. The first delivery is then completed by logo socks, bags, stickers and pins plus a Peace Sign Beach Towel.
This collection also includes a small second delivery in which you'll find the unusual Kimono Hooded Short-sleeve with bar logo prints across the hood and front placket; and the Hawaiian Short-sleeve Woven, an island-inspired, light and airy shirt made of tropical floral-printed rayon with coconut buttons.
The collection is completed with a second range of tees including the embroidered Bar Logo T-shirt andLongsleeve in multiple colours, and an accompanying headwear selection includes hawaiian floral and chocolate chip camo renditions of our Team Snapback and the embroidered Perry Bucket Hat.