HUF X PLAYBOY
HUF proudly partners with renowned American men’s lifestyle magazine, Playboy, to celebrate the “pursuit of pleasure” and the publication’s rich history and taboo-breaking ethos. The HUF and Playboy collaboration brings you “everything you could need in life” with a lookbook and video shot against a Hollywood Hills backdrop with September 2020 Playmate Danielle Alcaraz and friends.
Product highlights from the HUF x Playboy collaboration include a limited-edition 14k gold-plated lovers Locket Necklace and a vintage-inspired Melton wool Varsity Jacket with co-branded chenille patches. Two resort button-up shirts are dressed in heritage ‘Playboy Bunny’ illustrations and throwback magazine cover collages. Graphic-heavy tees and fleece feature the publication’s legendary ‘Playboy Clubs,’ ‘Mr. Playboy,’ and ‘Femlin’ characters, while the October 1971 Tee commemorates Darine Stern—the first Black Playmate to grace Playboy’s cover solo. The HUF & Playboy Rabbit Head logo lockup makes further appearances on hats, socks, and a custom Bicycle® playing card set to round out the collection.