This Spring 2018 HUF Presents the 'Electric Dreams' Collection, a contemporary take on teenage fantasy and dream nostalgia inspired by late 20th century american sociology and pastime. Taking cues from the surreal audio and visual landscape of psychedelic and millenial-era movements, the season boasts a bold and vibrant colour palette across modern silhouettes and innovative fabrications.
Spring's energetic graphic language derived from a robust spectrum of vintage music ephemera, motor sport culture, space-race exploration, novelty cartoons and emerging tech communications, is recontextualised and explored through embroidery, glitter prints and reflective inks across the collection.
Premium materials of high-quality hand feel are integrated through reversible bomber jackets, durable denim outerwear and lightweight nylon athletic garments, while staple camouflages, overdyes, tie-dyes and yarn dyes are incorporated across tees, knits and custom fleece.
You will also find information on our Essentials range, which includes the additions made last season -Box Logo Pullover and Tee, Triple Triangle Longsleeve and Socks, and new Charcoal snapbacks.