This Spring 2018 HUF Presents the 'Electric Dreams' Collection, a contemporary take on teenage fantasy and dream nostalgia inspired by late 20th century american sociology and pastime. Taking cues from the surreal audio and visual landscape of psychedelic and millenial-era movements, the season boasts a bold and vibrant colour palette across modern silhouettes and innovative fabrications.

Spring's energetic graphic language derived from a robust spectrum of vintage music ephemera, motor sport culture, space-race exploration, novelty cartoons and emerging tech communications, is recontextualised and explored through embroidery, glitter prints and reflective inks across the collection.
Premium materials of high-quality hand feel are integrated through reversible bomber jackets, durable denim outerwear and lightweight nylon athletic garments, while staple camouflages, overdyes, tie-dyes and yarn dyes are incorporated across tees, knits and custom fleece.

Our range of headwear is developed in the same palette featuring a number of new vibrant and bold colour choices. We continue to focus on premium quality materials incorporating cotton twill, denim, nylon, corduroy, poly satin and faux suede into this seasons collection with a variety of finished and embellishments
Spring 2018 socks centre around our best-selling Plantlife design in new colours and executions alongside seasonal graphics like the Owsley and X Ray Spec designs and a core logo offering coveringTriple Triangle, OG Logo and Classic H.

You will also find information on our Essentials range, which includes the additions made last season -Box Logo Pullover and Tee, Triple Triangle Longsleeve and Socks, and new Charcoal snapbacks.

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