HUF HO18

HUF HO18

 

HUF | HOLIDAY 2018

We are pleased to present the new collection from HUF for Holiday 2018.

For the last few seasons, HUF has drawn artistic influence from a vast array of different places. From the fantasy and ambition of a teenager in their bedroom, to setting them loose on a cross country road trip, followed by a trip to the far off lands of Asia. 

These collections took visual and thematic cues from each location that acted as snapshots of the different experiences our 'trippers' explored. 

For the final leg of the Last Resort series, HUF takes all that new found inspiration from recent seasons and goes on a quest for enlightenment.

For Holiday 18, the Worldwide brand goes off-grid, channelling mountaineering and exploration traditions and fusing them with other influences, including traditional American sportswear and nods to psychedelic art, to create a collection that crosses boundaries and blurs the lines between styles.

Holiday tones including Dark Forest and Port Royale give an earthy feel to the collection, while Mineral Yellow and Forever Blue add a quiet contrasting colour pop.

Other key elements of this collection include the use of colour-blocking techniques, multi-coloured embroidery and the prominence of patterned materials such as a custom Snow Camo and Ice Rose patterned pieces.

Unconventional fabric washes including asymmetricalcrystallightning and frost wash techniques enhance the collection while playing into the mountaineering story and seasonal conditions.

The collection includes HUF's heaviest ever outerwear with the water resistant and insulated Avalanche Parka in black and white Snow camo, and the quilted ½ zip Everest Jacket in port royale and woodland camo, all key to the outdoors theme.

It also makes use of polar fleece in the Farewell Fleece Jacket and matching pant which are sure to be favourites this season. Both items make use of the Ice Rose print which features throughout the collection on printed hoods and tees, headwear and socks.

HUF's range of accessories is also boosted for Holiday with the addition of the Fuck It hat, scarf and glove Gift Set and Plantlife Stocking.

These are accompanied by a range of Holiday themed socks including Tinsel and Glow In The Dark Snowflake (Glowflake) Plantlife options and styles featuring gingerbread men and burning Christmas trees.