HUF FW SU19

HUF FW SU19

We are pleased to present the new footwear collection from HUF for Summer 2019.

This Summer HUF presents ‘Semi-Tropic,’ a new collection celebrating the birthplace of skate and surf subcultures amongst the brand’s sunny Southern California locale. Evoking California’s diverse landscapes, the collection prides a dynamic colour palette juxtaposing foamy harbour blueswarm sand tanstransplant palm tree greens and bittersweet-fuchsia sunset hues that pop against the bone-grey concrete textures of gritty downtown Los Angeles.

HUF refreshes its leading skate-lifestyle range with summer-appropriate materials, colourways, and constructions to include the new signature Cromer 2 while the exclusive Dylan Slip On returns in white and black leather. Team rider favourites are offered in the Hupper 2 Lo & Hi, as well as knit-materialisations of the ever-popular Soto. Rounding out the delivery are staple HUF Slides, available in custom Fuck It and Plantlife repeat motifs.

Through HUF’s progressive vision, the ‘Semi-Tropic’ collection bridges retro southland style with modern-cut goods, continuing the pioneering tradition and alternative spirit that defines the California coast.

HUF proudly introduces two new colours in Brad Cromer's second signature shoe, the Cromer 2, which launches for Spring 19. It's a seamless balance of simplicity and functionality, exactly as Brad envisioned. Reinforced with HUF's signature grippier and more durable Infinity Rubber outsole, Rubber Shieldbarrier for ollie protection, shock absorbing Strut Soft insole and breathable four-way-stretch mesh tongue holder, the Cromer 2 comes in grey suede and black/gum suede for Summer 19.

Leading on from Jake Anderson's deconstructed Hupper 2 Hi colourway for Spring is the Deconstructed Hupper 2 Lo. This stripped down version removes everything that isn't necessary to create a shoe with a premium, unlined leather upper for a natural fit and clean styling. It features perforated H branding along with an Infinity Rubber outsole and Strut Soft insole and comes in either lark or black leather.

Two classic suede/canvas Hupper 2 Hi options are also available in black/gum and spray green with contrasting yellow H branding.

We are pleased to also continue with the new Soto Knit, taking one of our most popular and functional skate styles and updating it with a new knitted upper. The protecting Rubber Shield is applied to the shoe's exterior and accompanied by the usual combination of Infinity Rubber cupsole and Strut Softinsole. Two new colourways in yellow and white join the debut Spring Soto Knit colourways.

Firm favourite the Galaxy also returns in two new colourways, with the biscay bay suede/canvas option borrowing a colourway that features prominently throughout the apparel collection joined by a classic white/black leather option, again both utilising HUF's trademark Infinity Rubber.

Finally, it wouldn't be a Summer collection with out an assortment of Slides. This season we have four options to choose from - two Fuck It Slides in black and cayenne and two Plantlife Slides in black and biscay bay. Both pairs use a dual density phylon injected sole and feature motifs which tie back to the apparel collection.