HUF FA20

HUF FA20

 

We are incredibly excited to introduce the Fall 2020 Collection from HUFThis season, we're once again dipping into the HUF archives. We found a couple of old friends, some classic skate graphics, and an unexpected dose of inspiration for outdoor exploration.

We are proud to partner with outdoor specialist Realtree for a new capsule as part of Fall 20. Realtree is one of the most renowned camouflage brands in the outdoor market, while also being embraced by streetwear and fashion communities worldwide. The range showcases Realtree's signature three dimensional camo patterns and features a custom fit trucker jacket with a matching workwear-inspired pant, a colour-blocked jersey, a two-piece tracksuit, tees and longsleeves, a full headwear assortment, socks and a camo print skate deck with matching grip.

Also included in the new range are a selection of pieces produced in partnership with Japanese-born, New York-based artist Kei. Part of the Tokyo Vitamin music & arts collective, Kei is a graphic designer working closely with the likes of Verdy and Stray Rats on a lo-fi art style inspired by vintage band merch and old school skate graphics.

 

The collection features a combination of soft, neutral colours and bold, digital hits as the brand dig into trend forecasts for next Autumn and incorporate them into key pieces for the season. Floral and butterflymotifs are recurring themes tying together key pieces of cut and sew with printed items and accessories for a statement making and eye-catching assortment.

Tie dye threads run throughout the collection - a HUF staple that continues to work successfully when executed in unique ways such as the custom paneling, abstract patterns and marble washesfeatured in this range.

 

We are excited to introduce a new bottoms staple with the Boyd Pant. This workwear-inspired pant was pieced together by collective contributions from HUF's skate team and what they were looking for in terms of style, fit and durability. Offered for the first season in Olive and Black, new colours will be added for Spring as we build out this range.

HUF continue to focus on elevating the product line with improvements to fabric weight, constructionand quality across the range. Graphic tees and fleece are advanced with embroidereddetailsrubberised patches
 and puff prints.

 

There's a strong 90's influence to this season's T-shirt graphics from old school skate artwork to designs inspired by grunge, industrial, indie and house music popular throughout the decade, perfectly tied in with the floral themes and digital colour palette.

Also featured in the collection are calls back to HUF's 2010 collaboration with photographer DennisMcGrath. Born in New Jersey in 1969, Dennis McGrath became interested in photography through his love for skateboarding as a teenager. While residing in San Francisco, Dennis met Keith Hufnagel while shooting skate photos around the city, and the two have remained close friends ever since. Dennis then began traveling the world as a professional photographer, shooting for major skateboard publications including Big Brother, SLAP, and Transworld. In 2004, he stepped away from photographing skateboarding to focus on the sets of adult films, documenting the industry from his outsider’s perspective.

Outerwear is a big focus this season as HUF explores more outdoor inspirations. The Ansel Tech Vestfeatures khaki sherpa fleece and frost grey DWR coated panels with a bonded mesh lining.

The Horizon Trail Jacket is a 100% nylon parka with contrast coloured panels, fully prepared for the colder weather with poly-fill insulation and a DWR coating.

We're also very excited about the Polygon Quilted Jacket, a lightweight packable with a triangle quilt pattern that packs inside a cylindrical bag in the left pocket.