BRIXTON SPRING 2018

BRIXTON SPRING 2018

 

Spring 2018 puts focus on the modern yet timeless feel of the Brixton collection and the quality products that our customers want to hold onto forever.

As part of this, we introduce our Heritage Collection, a range of products that feature our most enduring styles, pieces that have been in the collection since day one and products that perfectly showcase the unique lifestyle that Brixton set out to convey


This collection of dependable styles includes our best selling headwear products - the FiddlerBrood,Hooligan and Heist - our trademark pants offering - the Reserve ChinoReserve 5 Pocket and FleetChino - and a selection of tops ranging from our most popular shirts and jackets to our new CharterWoven. - the key piece this season, made by fusing together two of our most successful woven shirts to create a must-have piece available in both short and long sleeve.

ur Spring 2018 campaign is centred around this Heritage Collection and the Charter Woven, Reserve Chino and Flat Cap range in particular. Any Way, Every Day highlights heritage pieces that are interchangeable and work together to create a great look for every type of customer.

The wider Spring 18 collection has a great springtime feel with colours, print designs and additional details inspired by Mexico City. This includes details like the abstract floral print and custom artwork that can be seen on the Stuart and Bueller shirts as well as in our range of trunks and the print designs that make up our range of T-shirts.

Colour continues to be a big story going into next Spring, and you'll see that throughout the collection with elements of chive green, dusty blue, light yellow and orange, as well as in a number of different custom camouflage patterns.

Expanding on our popular bottoms category for Spring, Brixton offers a wide range of options from the new moisture wicking, four-way stretch, Relay Short, to new prints and custom fits in trunks (make sure to check out the hand-drawn design on this seasons Havana). Brixton pants are offered in a multitude of seasonal colours and fits, with the Fleet Chino now available in a lightweight option. Styles such as theRegent in Grey Plaid and Fleet Cargo ensure options are there for customers looking for something a little different.

The new Charter Oxford an Charter Woven lead off our shirts this season, supported by Spring-flavoured styles like the StuartBranson and Bueller with a strong dose of colour. These are followed by our range of flannels and overshirts including our popular Olson work shirt and the Bowery Flannel in four colours. For Spring we introduce the new Bennett lightweight flannel and the relaxed fit Hayesflannel to complete this selection.

1950's inspired stripes and contrast detailing take centre stage in Brixton's cut & sew, resonating a traditional yet modern feel Brixton are known for.  Styles such as the Carlos, Hilt, Toronto andGreensboro 3/4 convey a vintage story, bringing unique detailing, soft hand washes and custom fits to the range. 

For Spring 18 we introduce a new heavier-weight fleece body at 330gsm. Key styles this season include our Stith Woven Label and Stowell designs, both available as crews and hoods including some camouflage options. The Palmer graphic makes a welcome return alongside our carry-over Wheeler logo in crews and hoods.

The gas station-styled Empire Jacket is an outerwear highlight, lined with our Bowery Flannel. This is followed by the athletic-inspired, packable Patrol Anorak we introduced for Holiday in two new colours, as well as staple style like the Claxton Windbreaker and Cass Jacket.

When it comes to T-shirts, this season we introduce new Worn Wash bodies to our Standard Tees, with cracked ink screen-prints for a worn-in look and feel. New colours of yellow, orange, camo and modelo are spread throughout the range as well as pops of colour in screen-printed details.

Graphics are inspired by hand-painted signs, classic automotive branding and punk/new wave poster artwork and an expanded selection of long sleeve tees takes in sleeve prints and woven label details to build on the success we've had in this category.

Flat caps are executed in best-selling carry-over colours alongside lighter colours specific to the spring season like natural, off white, sage and khaki. For Spring 18 we introduce the Fiddler Unstructured Cap, a lightweight and completely collapsable version of our most-popular cap style.

We have expanded our straw collection for Spring, responding to consumer demand. In this season's selection you'll see new styles like the open weave Case Fedora and occasion-styled Crosby Fedora and two new bucket hats - the Ronson Fedora and Hardy Bucket Hat - which is a trend which seems to be returning.

The felt range is kept tight for Spring, focusing on best-selling colours, heathered fabrics - like that seen in the stone Wesley - and one new style - the Coleman Fedora - an update to our Messer with a knotted grosgrain band for a much cleaner look.

We continue to focus on low profile, curved bill options adding new colourways in the Westchester andWheeler Cap, supported by new designs in the Stith CapGlasgow Cap and Meyer Cap. However, this season offers a wide variety of options in this popular unstructured style, such as the Empty Cap, Peeper Cap and Bolton Snapback, along with two medium profile curved bill styles - the Wheeler MP andStowell MP Cap.

The Norton and Speedway Snapback designs are new for Spring and join our selection of returning snapback designs each executed in new colourways for the season, and mesh caps are available in medium and high profile options both structured and unstructured. The Stowell HP Mesh Capis a particular highlight.

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